You don’t settle for 2-star sushi

You don’t say yes to the first mechanic that comes along. And you certainly don’t give your money to a two and a half star dentist. So why do you trust it to a two-star bank? Don’t be satisfied. Directed by: Ian Pons Jewell.

A set of 1-star ads preceded the real ads on YouTube, priming viewers to consider the types of service they wouldn’t settle for. These were filmed with a handheld camera and zero consideration went into the graphics.