The least VIP of VIP experiences

Inspired by LA backyard parties, El Patio Tecate was designed to remove the pretentiousness from the festival VIP area. A place where greeting artists felt more like catching up with old friends over a beer. When the pandemic hit, the activation went virtual, making it even more accessible. Performances by: Miguel, Natalia Lafourcade, D Smoke and many more. 6.5M event views, 422M total impression and $100K in donations to public charity “No Us Without You, LA”.